The label is more than a clothing line, Adebayo insists. It is a “movement” that covers universal silhouettes with an African touch to a creative class of men, translating into a heady mixture of Nigerian inspired print fabrics, colour and contemporary urban street wear. This does not however, mean that Orange Culture forgets women who have taken over the brand, giving an androgynous twist on Adebayo’s designs. The garments answer to just about anyone who's interested in telling a story with the way they present themselves. All pieces are manufactured in Lagos, from ethically-sourced fabrics from local Nigerian fabric makers.